From Coffee to Cannabis

I had the great pleasure of working with many amazing people while doing product development and brand management for Starbucks. One of the more amazing peeps is a woman by the name of Michelle Sundquist.

If Starbucks or Seattle’s Best Coffee cold brewed coffee is one of your guilty pleasures, then you have experienced the marvelous work of Michelle. As a 20 year veteran of the ubiquitous coffee house she brewed, blended and magically created so much deliciousness I’ve lost count. But recently she made a very bold move away from the world of coffee.

She is now Director of Flavor innovation and Product Design at SōRSE Technology. Where she is responsible for the creation of new Cannabis Infused beverages and Cannabis Infused edibles. I met up with her to catch up and hear all about what she’s doing now.

Why the move from Starbucks?
After 20 years, this gave me the ability to move from one world to another exciting world. In a start up business with a lot of opportunity.

What Benefits of CBD would you highlight?
-First and foremost as a painkiller. After knee surgery I was on Oxycodin and anti-nausea and laxatives (you know all that nice stuff that goes together). But after 48 hours switched to an oral CBD and THC combo and was able to discontinue all of the meds right away. The THC helps to distract you from the pain to give the CBD time to start working. And then you remain relaxed and less in pain so that you can rest and heal faster. I also rubbed CBD around my stitches for direct pain relief.
-And then in general for people with anxiety and sleeping issues and also those who have a hard time focusing.

What resources would you recommend to learn more about CBD?
-Research multiple sources. There is a lot out there!
-If you can, attend conventions. Cannacon was just here in Seattle.
-Unfortunately a lot of Dr.’s aren’t up to speed yet on CBD’s medicinal use.

Is there anything else you would like people to know about CBD?
-Our body is naturally in tuned to cannabis (our body produces its own cannabinoids that work with our endocannabinoid system.)
-THC opens up the receptors and helps the CBD absorb better
-If you have never taken CBD before, start slowly. There is not enough research to know how it interacts with other medications, so do ask your Dr., just in case.
-Straight Hemp Oil does NOT have CBD in it (Amazon does not sell CBD products, so what you see on there as Hemp oil won’t have CBD).
-When it comes to CBD products, read the ingredient statement. Research the company and CBD claims. We constantly test competitive products for CBD content and a lot of products that say they have CBD, don’t actually have any in there!

If you’re interested in getting a glimpse of some tasty new beverages Michelle’s been working on, visit SōRSE Technology !

Leave a Reply

Your email address will not be published. Required fields are marked *